In the midst of Twitch broadcasters sporting brands, merchandise, and streaming per-release / early release game titles; there has been controversy over streamers being sponsored by companies and questioning the legitimacy of a broadcaster’s ethics.
Yes, there is a code of ethics on Twitch, as well as a Terms of Service agreement adhered to when a user signs up for an account. I know, very few of us read the entire wall of text, let alone glance at it for more than 2 seconds. For the few that manage, and the fewer that obtain legal consultancy, a serious pat on the back to you.
Effective IMMEDIATELY, users can expect to see some new graphics on streams and newsletters, such as a “+” sign on the upper-right corner tab of broadcasted channels and a thin tab lined across the top of sponsored newsletters (shown below). This way, we, the users/viewers have a very clear indication on what is and is not a paid sponsorship – full transparency – just as Twitch declares.
So far, there is a massive approval from the Twitch community in regards to this announcements and I am on all on board, too. More transparency is always better, especially in today’s world that is riddled with the vague and obscure. Major KUDOS to Twitch for making this happen and further improving the site for its community. For more info on Sponsorship and all the jazz that goes with it, check out the FTC Guidelines for details and fine print.
Social Media & Links
- Twitch TV Blog on Transparency & Sponsorship
- Twitch TV Official Site
- Twitch TV Twitter
- FTC Guide Concerning the Use of Endorsements & Testimonials in Advertising (Sheesh! That’s a mouthful.)